If you have AdSense ads on your website, you would have realised that while you can see your site’s overall earnings in your Adsense reports, you can’t see what each individual page earns.
In this guide, I will explain where to view what each page of your website earns from AdSense in the Analytics Report (Behaviour > Publisher > Publisher Pages). I will also explain how to link your Adsense account to your Google Analytics account.
Why Do You Need to See Individual Page Earnings?
If you are like me and are blogging to earn a side income, then knowing what topics and post types earn the most is important. Knowing what makes the most money will help guide you in your decision-making of what keywords and verticals/silos to target.
How to View the Earning of Individual Website Pages from Google AdSense
Total Time: 5 minutes
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Link Adsense Account to Analytics Account
To be able to view your AdSense earnings in Google Analytics, you will first need to link your Adsense account to your Google Analytics account.
Log in to your Analytics account and select the UA web property of your website (these steps won’t work with your GA4 web property).
Then at the bottom of the webpage, select Admin next to the cog.
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AdSense Links
Under the properties (middle column), select AdSense links.
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Configure AdSense Link
Provided you use the same email account for Adsense as you do for Google Analytics, it will show the AdSense property nested within your published ID.
(1) Select the AdSense radio button, then select (2) continue.
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Configure AdSense Link (cont.)
If you have multiple views set up for your Analytics account, you will be able to select which view/s to add your AdSense account to. In my case I only have one view – “All Web Site Data”, so I will select that.
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Configure AdSense Link (cont.)
Select the Enable link button to accept your selections from the previous two steps.
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Configure AdSense Link (cont.)
You will be notified that it could take up to 24 hours for your AdSense metrics to appear in Analytics. Select Done and wait 24 hours.
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Check AdSense Linking
If you need to verify that you have linked your AdSense account to your Analytics account, select AdSense links from the Admin settings, and you should see your AdSense published ID listed.
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View AdSense Earnings Per Page
Now that your AdSense is linked with your Google Analytics account and it has been 24 hours, you can now view the AdSense earnings in Google Analytics.
Select Behaviour from the Reports selection.
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Open Publisher Pages Report
Then select Publisher >> Publisher Pages in the Behaviour reports.
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Publisher Pages Report
You can use the publisher pages report to view the AdSense earnings of each individual page, including the (i) Publisher Revenue, (ii) Publisher Revenue per 1000 Sessions, and (iii) Publisher eCPM.
You can sort the columns from highest to lowest to view which published content on your website earns the most.
When Using AdSense, Can I Tell How Much Money Each Separate Post in A Blog Made?
To be able to view how much money each blog post makes individually, you will need to first link your AdSense account to your Analytics account. You can then view the blog post earnings in the Publisher Pages report which can be found under Behaviour >> Publisher >> Publisher Pages.
How Can I Find the Precise AdSense Earnings of a Website?
If you own the website you can view your earnings in the AdSense reports dashboard, or if you follow my guide in the Analytics Publisher report.
If you do not own the site there is no way you can see the precise earnings of a website. You can try and contact the website owner, but website publishers are unlikely to give out information that may increase the competition for their website.